WorldPoint

Website Launch Brochure

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Client Overview

WorldPoint is a $30 million trauma and emergency response education distributor. As one of the top resellers of American Heart Association literature, they specialize in bleeding control and respiration training supplies such as mannequins, tourniquets, dressing, and defibrillators. WorldPoint helps save lives across the world.

Opportunity and Goal

After building a half million dollar e-commerce site, WorldPoint wanted to announce the launch with a marketing piece uniquely designed to showcase new features. Since the website was now fully responsive, they wanted to mockup three display sizes: smartphone, tablet, and monitor. A few pages would be dedicated to new products.

 

Solution

Out of two options, they chose a full-size brochure featuring special bidirectional stepped pages. The die-cut pages would serve to emphasize the three mockup size. Careful artwork setup and precise manufacturing made this brochure a success. All customers and prospects received a brochure in a postal approved polybag which showed off the distinctive layout at first glance.

My Contributions

  • Participated in a creative brainstorm session

  • Engineered stepped page layout with paper mockups

  • Presented layout options to client's marketing team

  • Provided art direction to designers

  • Acquired various print quotes for printing and mailing services

  • Introduced client to postal approved polybag mailing method

  • Oversaw manufacturing process which included providing digital, color and mockup proofs, scheduling print production schedule, ensuring in-home delivery dates, and communicating shipping instructions for samples

  • Enhanced customer mailing list by providing and organizing NCOA and CASS reports that highlight changed addresses, nixed addresses and duplicated records