WorldPoint

Basic Bleeding Control Starter Kit

Client Overview

WorldPoint is a $30 million trauma and emergency response education distributor. As one of the top resellers of American Heart Association literature, they specialize in bleeding control and respiration training supplies such as mannequins, tourniquets, dressing, and defibrillators. WorldPoint helps save lives across the world.

 

Problem and Goal

The medical training market did not have a standardized starter course that combined curriculum and equipment. WorldPoint saw this as an opportunity to establish relationships with new trainers, with the hope that they would become larger, repeat customers. The starter kit needed to be high quality to be congruent with a $200 plus price point. It needed to have space for a CD, USB Drive, 10 posters, 10 plastic cards, tourniquet, dressing, gauze, and an emergency blanket.

 

Solution

Designed to impress, the WorldPoint Bleeding Control Starter Kit features high gloss laminated finish, intricate tray and foam structure, and an open layout. The packaging is built from e-flute corrugated board with dual laminated finish, making it sturdy and durable. Reminiscent of the iPhone box, the starter kit is sophisticated, organized, and layered, All components can be easily accessed through the open and sectioned layout. With a $400 plus value and a $60 cost per kit, this course is a low start-up cost for trainers and a highly profitable product for WorldPoint.

My Contributions

  • Proposed starter kit concept to the client's marketing team

  • Engineered packaging design and built prototype

  • Presented final concept to client marketing team and c-level stakeholders

  • Helped develop product pricing

  • Assembled manufacturing costs for packaging, collateral and DVD/USB duplication

  • Provided art direction and supplied die lines to the client for design

  • Worked with a vendor to print and duplicate DVD and USB.

  • Oversaw 2-month manufacturing process which included providing color and mockup proofs, coordinating the delivery of kit products (i.e. tourniquets, gauze, etc.), transferring DVD and USB data for duplication, instructing insertion order and product orientation for hand assembly, scheduling delivery, and securing inventory storage

  • Resolved two critical manufacturing issues on-the-fly.