Scratch N Sniff


As part of their Irresistible Mail Campaign, USPS created this dynamic bifold mailer. It evokes the sense of touch, smell and sight. This piece features grit UV on the wood, hot sauce scent coating on the bottles and a die cut pop up bottle.


Basic SpecsPaper100 lb. Gloss CoverInk4cuv/4cuv + Spot Gloss UV Coating + Spot Grit UV + Spot Scented CoatingSizeFlat: 19.5 x 9 | Final: 6 x 9ProcessDie Cut, Strip, Hand Glue, Final Fold, Inkjet Address, Sort, Tray, Mail