Gucci+Disney Invite
- John Fletcher
- Mar 27, 2020
- 1 min read
Updated: Jun 9, 2020
Gucci teamed up with Disney to launch a line of clothes celebrating 2020 Chinese New Year. These red direct mailers were used to drive website and in-store purchases. Gucci sold $12 million worth of fashion items with the next closest being Burberry with $2 million in revenue.
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