Skoal Gatefold Mailer


This mailer is for the bros, the rednecks, the manly men…guys with dad bods that want to go hunting or fishing. It’s rugged with sand grain textured raised UV on the outside; feels like you’re holding sandpaper. Each can is embossed which elicits the experience of holding a can of dip itself. The goal of this mailer is to drive traffic to a website where individuals offer up valuable information (birthday, address, demographics etc.) and have a chance to win prizes (like ATVs, HD tvs, snowboards, etc.).

Once you’re on their mailing list you get these every couple weeks. The PMS blue envelope is a dead give away that it’s from Skoal. They designed this piece to be long but still within letter sized mail. As you open it up, the gatefold doubles the length of the mailer. The green coupons are nested in the top right hand corner.


SpecificationsGate FoldCouponPaper100 lb. Gloss Cover100 lb. Gloss TextInk4c/4c + PMS Black + Spot Sandpaper UV Coating + Spot Gloss UV Varnish4c/4c + Spot Gloss UV VarnishSize11 x 5.75 opens to 23.5 x 5.75 flat size2.5 x 4.5 opens to 2.5 x 13.5ProcessDie Cut; Strip; Hand Glue; Cut, Perf, Fold Coupon; Insert Coupon; Hand Fold and Insert into Envelope; Sort, Seal, Tray, Mail