Since WW II, the Continental has dominated the Lincoln lineup as its flagship, full-sized, luxury car. For many years, it helped define the personal luxury car segment boasting space and style over speed and handling. From 2003 to 2016, the Continental was absent from the lineup being replaced by the Lincoln MK series. This promotional mailer was part of the relaunch of the Continental in 2017. It features a premium black 69 pt paper with silver metallic ink that houses a built-in video player. This piece perfectly combines video, direct mail, and print. Many video-print solutions require app downloads, but this is quick and easy-to-use. Press play and watch your personal video commercial experience. Welcome back Continental!
Basic SpecsMailer BoxVideo BrochurePaperBlack N-Flute69 pt Black Premium CoverInkFoil Stamp + Deboss1c/1c Silver Metallic InkSizeFlat: 12.125 x 20.625
Final: 9 x 4.75 x 1.125Flat: 27.25 x 7.25
Final: 8.375 x 4.5 x .375ProcessDie Cut and Strip mailer box and video brochure; Fold, Form and Glue video brochure; Insert video brochure, charge cord, and brochure into mailer box; Hand Glue Mailer Box; Affix Postage; Sort, Tray, Mail