Kool Kaskade Mailer


Kool cigarettes uses sweepstakes to collect data on customers. By getting them to register, they collect demographic information and permission to market to them. The website allows them to interact with the brand. Weekly and monthly coupons help keep Kool in the forefront of their minds. This piece features spot UV coating, soft touch coating, die cut/perforated coupons and unique folding pattern.


Basic SpecsPaper80 lb. Matte CoverInk4cUV/4cUV + Overall Soft Touch Coating + Spot UV Gloss CoatingSizeFlat: 9.25 x 24.875 x 9.25 | Final: 9.25 x 5.25ProcessDie Cut; Fold, Inkjet Address, Sort, Tray, Mail